Market Overview

The Casco Histórico-Santa Cruz area of Alicante presents a dynamic purchase market with 179 active listings and a median price of €430,000. The average price per square meter stands at €4,604, reflecting the area's central location and historical appeal. Inventory is well-distributed across property sizes, with a notable concentration of larger homes (44 three-bedroom and 61 four-plus-bedroom units). The average property size is 132 sqm, and most listings offer modern amenities, with 90.5% featuring air conditioning. However, parking availability is limited (12.8%), and only 12.3% of properties are classified as highly desirable. The market shows moderate liquidity, with 62 delisted properties over the recent period.

Investment Thesis

Investors should focus on larger apartments (4+ bedrooms) in prime locations along Rambla de Méndez Núñez, targeting properties priced near the median (€430,000) but offering above-average size and room count. These units are well-suited for both long-term rental and short-term tourist accommodation, given the area's centrality and demand for spacious, well-equipped homes. Value-add strategies, such as modernizing interiors or improving amenities, can further enhance returns. Caution is advised regarding properties lacking parking or with limited desirability, as these may underperform relative to the market.

Investor Shortlist